Process for Ad Design

I decided to run with the idea of combining food with something comfortable, thus was born, the burger chair. I alway have a hard time in the beginning of projects. Coming up with the ideas usually like to come to me last minute. At first when combining a burger and chair into one image, I kept the look of pieces as if they were photographs. Deciding I didn’t like the look of that I used Illustrator and image traced my object. My group and Jen urged me to try turning it onto a simplified version. There for the icon version emerged. My label, or name of the company came to me while working on my story board. I wanted to play with the fact that the work ‘In’ is in ‘sink.’



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