Daily Archives: April 25, 2014

Mood Boards

Campaign: Bees and Butterflies
Audience: Gardeners living in a variety of different areas. Typically women between the ages of 30 and 50.

NUMBER ONE

inspiration1

For this first mood board I wanted to go for an arts and crafts movement type feel. I really enjoy the look of how the water colors interact with the black lines of the drawings that are incorporated with it. I wanted fonts that worked well together but also provided a lot of contrast. For a header I picked a script font, Signerica (Fat), and a sans serif font in two different weights, Futura (Bold and Light), to be used for subheadings and body copy. The colors I chose are very feminine, to help appeal to the female audience it is aimed towards. I also included some promotional pieces that I want to look into creating. These include bags to hold the seeds or tags for pouches of seeds.

NUMBER TWO

 

inspiration2

 

With this mood board, I wanted to go for an organic feel that touches on the art nouveau movement as well as some Swiss design. I like the interaction of the drawings with the real leaves in the top right hand corner. I also enjoy how the solid color of the paper makes the drawings stand out in the bottom left image. When deciding fonts, I wanted something that went with the organic, nature feel that I was looking for. I chose Brian Flower as a header and either Orator STD or Bodoni BE for body copy or sub headers. For this color scheme I chose colors in the primary color families with a feminine touch in order to appeal to the female audience I am targeting.

NUMBER THREE

inspiration3

For this last board, I wanted to change it up a bit and go for a clean, natural feel, so I decided to go with a Swiss design. This type of design would make it easy to organize information and would make sure that it doesn’t get too cluttered. For colors I chose ones with cool tones to them, but are still have an earthy and elegant feel. When thinking about fonts, I wanted ones that had a nice contrast with each other, but were still classic looking. I chose 3 different fonts, and they are Didot (Bold), Orator Std, and Futura (Bold).

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Moodboards

Moodboards

#1

Simple, Playful, Clean

Organic, Playful colors

Simplicity of the Bauhaus, The organic shapes of Art Nueveau

Floral pattern to show organic while keeping the playful colors

 

#2

playful, clean, simple, bold

Bold colors to make a statement

Boldness of the Russian Modernism

Rectangles similar to the Russian Modernist posters

 

#3

Earthy, Dark, Solid

Deep organic colors

Bauhaus for Simplicity or type and combining it with image

Circular patters

My Moodboards

 

 

 

 

 

 

Campaign: DoGood and volunteer to do good things, making you a Super Hero

Personality: Motivated, Caring and Outgoing.

Tagline ideas: 1) “It starts with you”

2) “Be a SuperHero”

3) “Make a difference”

Colors: more warmer tones like the one in my second mood board.

Type:  • Feuerfeste (Round)
• Solothurn (Simplistic)
• Alba (Playful)

Movement: Very dynamic because I’m going towards the idea of promoting and going out and doing something. Making it more eye catchy.

Moodboard 1

 

Movement/Style: Russian Constructavism

Moodboard 2

Movement/Style: Bauhaus

Moodboard 3Movement/Style: International Swiss Style

 

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