Once I got started I knew that I wanted to do a block party picnic theme for Neighborday. I then decided that I was going to design PostCard invites, a canvas tote, a koozie and wrapping for utensils. I knew that I wanted houses in it like in the picture in my moodboard. I started my sketches and started my project by designing my canvas tote.
while looking at packaging ideas I got the idea to use my box as a picnic basket as well. So I cut out handles into it which could be popped out to be used as handles:
Target Audience: Diverse neighborhoods
For this moodboard I was going for a modern and clean feel that would appeal to many different kinds of families.
This moodboard was meant to be very vibrant, fun and colorful that would catch someones attention if they saw it in their mailbox.
I did my final project on the Bees and Butterflies and designed my package with the arts and crafts movement in mind. In order to achieve this, I worked with a lot of floral patterns and botany because designers from the arts and crafts era worked with flora in order to create patterns and wallpaper. I normally sketch out my illustrations on the computer with a wacom tablet. From there, I will sketch layout ideas and figure out the best solution. There are many components to my project. First, I designed and illustrated an informational booklet that explains what the kit is about. From there, I made postcards, a traveler coffee mug, a journal, sketchbook, and even included seed packets so the person receiving the kit can start their garden. I made each piece cohesive by using the same colors and illustrations yet made them different by changing up the illustration styles. I also included cloth, clothespins, and twine that ties the pieces together and unifies them. Ultimately, I really enjoyed this project and had a lot of fun creating each of the pieces.
This campaign focuses on creating gardens to help promote environments for bees and butterflies. Since the campaign is aimed at woman age 30-50, I wanted to create packaging that would appeal to this age group with a style that was either have a luxurious appearance or an organic outdoors feel.
For my first mood board I used the historical influence of art Deco to create a style that was more classy looking with a black, gold, and white color scheme. I thought it would be interesting to use packaging that didn’t look like something for gardening but instead, something you could find in a high end department store.
For my Second Mood board, I used the historical influence of Art Nouveau to create a more organic look. I thought the color scheme of pinks and creams and floral patterns gave it a more feminine feel and would appeal to an older audience of women.
For my last mood board I also went with the historical influence of Art Nouveau. For this one i wanted it to appeal to a larger audience, not just female. I chose a color scheme that had more neutral colors and more geometric shapes to create a more modern twist.
My Mood board
My Brochure Prototype
Inside of the brochure
The outside of the brochure
My brochure folded
Adult Long-Sleeve Shirt
Collectable Pin-Back Buttons
Package: Drawstring Bag