Daily Archives: May 13, 2014

Final project progress

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Research + Process

Once I got started I knew that I wanted to do a block party picnic theme for Neighborday. I then decided that I was going to design PostCard invites, a canvas tote, a koozie and wrapping for utensils. I knew that I wanted houses in it like in the picture in my moodboard. I started my sketches and started my project by designing my canvas tote. 


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while looking at packaging ideas I got the idea to use my box as a picnic basket as well. So I cut out handles into it which could be popped out to be used as handles:

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Moodboards

Neighborday

Target Audience: Diverse neighborhoods

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For this moodboard I was going for a modern and clean feel that would appeal to many different kinds of families.

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This moldboard I was going for swiss with a little mix of modern. I wanted it to be calm, earthy colors but still fun.
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This moodboard was meant to be very vibrant, fun and colorful that would catch someones attention if they saw it in their mailbox.

 

other moodboard ideas

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These are my two other moodboard ideas and the ones that I did not go with. Instead, I based my project around arts and crafts and not pop art or art nouveau.

final project

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I did my final project on the Bees and Butterflies and designed my package with the arts and crafts movement in mind. In order to achieve this, I worked with a lot of floral patterns and botany because designers from the arts and crafts era worked with flora in order to create patterns and wallpaper. I normally sketch out my illustrations on the computer with a wacom tablet. From there, I will sketch layout ideas and figure out the best solution. There are many components to my project. First, I designed and illustrated an informational booklet that explains what the kit is about. From there, I made postcards, a traveler coffee mug, a journal, sketchbook, and even included seed packets so the person receiving the kit can start their garden. I made each piece cohesive by using the same colors and illustrations yet made them different by changing up the illustration styles. I also included cloth, clothespins, and twine that ties the pieces together and unifies them. Ultimately, I really enjoyed this project and had a lot of fun creating each of the pieces.

Mood Boards for Promo Packaging

 

 

 

 

 

 

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This campaign focuses on creating gardens to help promote environments for bees and butterflies. Since the campaign is aimed at woman age 30-50, I wanted to create packaging that would appeal to this age group with a style that was either have a luxurious appearance or an organic outdoors feel.

For my first mood board I used the historical influence of art Deco to create a style that was more classy looking with a black, gold, and white color scheme. I thought it would be interesting to use packaging that didn’t look like something for gardening but instead, something you could find in a high end department store.

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For my Second Mood board, I used the historical influence of Art Nouveau to create a more organic look. I thought the color scheme of pinks and creams and floral patterns gave it a more feminine feel and would appeal to an older audience of women.

 

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For my last mood board I also went with the historical influence of Art Nouveau. For this one i wanted it to appeal to a larger audience, not just female. I chose a color scheme that had more neutral colors and more geometric shapes to create a more modern twist.

GD Final: Promotional Packaging Process

_MG_5797 _MG_5798 _MG_5795 _MG_5796For my promotional packaging design I combined the historical influence of Art Nouveau and added modern geometric shapes.

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Process/Research/Final product

Research Influence

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My Mood board

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Sketchbook

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My Brochure Prototype

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My Brochure 

Inside of the brochure

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The outside of the brochure

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My brochure folded

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Final Products

Trading cards

 

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Youth T-shirt

Back

 

 

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Front

 

 

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Adult Long-Sleeve Shirt

 

 

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Collectable Pin-Back Buttons

 

 

 

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Package: Drawstring Bag

 

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Final Package Product

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