Category Archives: Megan Swenson

Final Project Research

IMG_2780 IMG_2779 IMG_2782 IMG_2781 IMG_2783Screen Shot 2014-05-14 at 6.44.14 AM Screen Shot 2014-05-14 at 6.43.58 AM swenson1 Seed swenson

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final project moodboards

Campaign: Bees and Butterflies

Audience: Younger urban dwellers

Design style: Bauhaus

It’s all about the seeds. “We seed for bees and butterflies.”

Screen Shot 2014-04-24 at 12.11.21 PM

Bauhaus was chosen for the unique format of type and line placement to appeal to a younger generation. The abstraction one could apply to the typeface and imagery could reference scattering seed. Futura and impact fonts are chosen for the clean and simple design quality. The imagery would be done in a more flat and rendered in a hand drawn quality.  Color palette taken from bees, monarch butterflies, and plants.

 

Campaign: Bees and Butterflies

Audience: Younger urban dwellers

Design style: Vienna Secession

It’s all about the seeds. “We seed for bees and butterflies.”

Screen Shot 2014-04-24 at 12.14.10 PM The imagery from the Vienna secession reminded me of an abstraction of seeds done in a vintage, yet modern simplicity. Oil can and future fonts were chosen for the type face to reflect the modern/vintage feel.  The imagery inspires a morphing seed grid pattern to bees and butterflies.  The color palette is also taken from bees and monarchs.

 

Campaign: Bees and Butterflies

Audience: Younger urban dwellers

Design style: Pop Art

It’s all about the seeds. “We seed for bees and butterflies.”

Screen Shot 2014-04-24 at 12.16.48 PM

Pop art could be a fun and new engaging way to inspire “gardening.” I want to go neon!  Pink, teal, orange, yellow, red, and all the saturation they bring could energize and inspire younger people to plant seed. Typeface, imagery of seed, and bug antennas would be rendered in a cut out styling to reflect the pop art style.

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Visual Research

 

 

 

Texture: The lines rendered in the lettering give the impression of a wood texture
Slater_textureScale: The large multi-colored triangles make a unique composition in relationship to the smaller strips of color.

swaney_scale

Plane/line/scale: The horizontal lines decrease in width as you move from the bottom to the top of the image. The decreasing scale gives a picture plane effect.Leigh_plane:line

Point: The viewers eye follows the stream of lines straight to the center of each black and white dots.

Lane_point:line

Line: the simple and uniform geometric line form creates an eye jarring effect as you move the image up and down and side to side.  line

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