Category Archives: Sarah Stark

Final Project

After creating my mood boards, I worked out my ideas in my sketch book:

 

Photo on 5-16-14 at 6.18 PM #2 Photo on 5-16-14 at 6.18 PM #3

Photo on 5-16-14 at 6.18 PM

Once I figured out what I wanted for a design, i started to watercolor different flowers and outline some bees and butterflies. I then scanned the images into my computer and edited them in Photoshop in order to use them for my project:

drawings 1

 

drawings 2drawings drawings 3

 

 

 

 

 

drawings 22 drawings 16 drawings 6

 

 

 

 

 

 

 

 

 

 

I did have problems scanning my watercolors in because the paper was wrinkled, so parts of them were some what blurry, but it ended up looking really nice. I also had a problem when trying to print my postcard. Originally, I wanted to make it a bumper sticker as well (peel off the front), but I realized you can’t print double sided on sticker paper, so I settled with a regular postcard.

I really enjoyed this project overall!

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Mood Boards

Campaign: Bees and Butterflies
Audience: Gardeners living in a variety of different areas. Typically women between the ages of 30 and 50.

NUMBER ONE

inspiration1

For this first mood board I wanted to go for an arts and crafts movement type feel. I really enjoy the look of how the water colors interact with the black lines of the drawings that are incorporated with it. I wanted fonts that worked well together but also provided a lot of contrast. For a header I picked a script font, Signerica (Fat), and a sans serif font in two different weights, Futura (Bold and Light), to be used for subheadings and body copy. The colors I chose are very feminine, to help appeal to the female audience it is aimed towards. I also included some promotional pieces that I want to look into creating. These include bags to hold the seeds or tags for pouches of seeds.

NUMBER TWO

 

inspiration2

 

With this mood board, I wanted to go for an organic feel that touches on the art nouveau movement as well as some Swiss design. I like the interaction of the drawings with the real leaves in the top right hand corner. I also enjoy how the solid color of the paper makes the drawings stand out in the bottom left image. When deciding fonts, I wanted something that went with the organic, nature feel that I was looking for. I chose Brian Flower as a header and either Orator STD or Bodoni BE for body copy or sub headers. For this color scheme I chose colors in the primary color families with a feminine touch in order to appeal to the female audience I am targeting.

NUMBER THREE

inspiration3

For this last board, I wanted to change it up a bit and go for a clean, natural feel, so I decided to go with a Swiss design. This type of design would make it easy to organize information and would make sure that it doesn’t get too cluttered. For colors I chose ones with cool tones to them, but are still have an earthy and elegant feel. When thinking about fonts, I wanted ones that had a nice contrast with each other, but were still classic looking. I chose 3 different fonts, and they are Didot (Bold), Orator Std, and Futura (Bold).

Project 3 Design Process

I started the design process by brainstorming different ideas on what I could make my book about.

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I then picked a topic (How to Lose a Guy) and created brain maps. I made two – one for indirect methods, and one for direct methods.

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Next, I narrowed down the brain map into the topics that I wanted to use as icons, and sketched different ideas.

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Next, I laid sketched a rough layout of my pages and decided I was going to make a 7×7 book and use the square grids that are given on inDesign.

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After deciding on a layout, I turned my brain map in to a list of important overall topics and subtopics in order to organize what I wanted to say.

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Finally, I finalized my icons and picked fonts and color schemes to work with for my book.

moodboard

Here is the final project!! I am really happy with how it turned out.

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Project #2 Design Process

For this project, I decided to made advertisements for Nike, below is my process.

Sketch:

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Online Storyboard:

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Print Drafts:advertisment
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Final Advertisments

Print:

Print

Online:

digitalad

POINT // LINE // PLANE // TEXTURE // SCALE

b04e79c65503db44c1c7d3d41abc4276This image is a great example of point. The scribbles and repetitive circles create a focal point in the middle of the picture.

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The 1968 Olympics logo is a great example of line. It is used to create repetition and texture, and keeps our eye moving throughout the logo.

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This set of photographs is an example of plane. In this case, the billboards are used as the plane that the advertisement is created on.

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This magazine spread is an example of texture. The brush strokes behind the picture of a man and title create an interesting texture.

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This website design is an example of scale. The origami birds in the foreground are bigger than the ones in the background, which make them look closer to the viewer.

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