Sustainability and Design

Expanding our View of Sustainablity in Design: A Presentation sustainability_11

Why is this important to us as graphic designers?

Resources for Information/Inspiration:

Books

Green Graphic Design, by Brian Doherty with Celery Design Collaborative
SustainAble, by Aaris Sherin
Emotionally Durable Design, by Jonathan Chapman
“…is a call to arms for professionals, students and academic creatives; proposing the emergence of a new genre of sustainable design that reduces consumption and waste by increasing the durability of relationships established between users and products. In this provocative text, Jonathan Chapman pioneers a radical design about-face to reduce the impact of modern consumption without compromising commercial viability or creative edge.”

Cradle to Cradle, Michael Braungart
“In Cradle to Cradle, McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.

Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, the authors write, when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun’s energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist.

Cradle to Cradle maps the lineaments of McDonough and Braungart’s new design paradigm, offering practical steps on how to innovate within today’s economic environment. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity.”

Massive Change, Bruce Mau
“Massive Change is a modern illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. The book is a part of a broader research project by Bruce Mau Design intended to provoke debate and discussion about the “familiar objects and techniques that are transforming our lives.” In essays, interviews, and provocative imagery aimed at a broad audience, Massive Change explores the changing force of design in the contemporary world, and in doing so expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms. The book is divided into 11 heavily illustrated sections covering major areas of change in contemporary society – such as urbanism and architecture, the military, health and living, and wealth and politics. Each section intersperses intriguing documentary images with a general introductory essay, extended captions, and interviews with leading thinkers, including engineers, designers, philosophers, scientists, architects, artists, and writers.”

General Websites:

The Living Principles: AIGA’s Sustainable Resource
Change Observer
Design Ignites Change
Re-nourish

Packaging

GreenBlue

Agencies Practicing Sustainability

Celery
The Mighty Odo
The World Studio Inc.
Firebelly
Bruce Mau Design

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